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Event Details
Wednesday March 16, 2011 :: 7:00 pm
The Foundry for Art Design + Culture
119 Remsen Street
Cohoes, NY 12047
We've heard the adage "designers don't read", and we know it's not true. In fact, designers do read, and rely on reading in order to improve their craft, creative process, business operations, and critical thinking. Moreover, designers have been writers themselves for generations, journaling about their own work, critiquing their peers' work, and commenting popular culture in general. From a business perspective, many design firms go to great lengths to craft written creative briefs and assessments about a client problem before they begin any visual explorations at all. But what about writing in the journalistic sense? Or crafting something more ambitious, like a book?
Since most designers work with text on a daily basis, that should qualify them to be writers in the journalistic, or book sense. And because designers are thick-skinned individuals, accustomed to taking and making revisions around the clock, the editing and revising process should come naturally, almost pain free. Well, maybe. It turns out that those preconceptions could get a designer, who is also an aspiring writer, into a lot of trouble. Or up to their eyebrows in work. Then again, doesn't that happen to us as designers anyway?
Join Winthrop University Assistant Professor Jason Tselentis, author of the forthcoming “
Type, Form & Function,” as he talks about the parallels between designing and writing, and the issues that designers should be aware of before giving up their day jobs.
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When & Where
The Foundry for Art Design + Culture
119 Remsen Street
Cohoes,
NY 12047
Wednesday, March 16, 2011 from 7:00 PM to 8:30 PM (ET)
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Hosted By
AIGA Upstate New York
AIGA's mission is to advance designing as a professional craft, strategic tool and vital cultural force.
AIGA, the professional association for design, is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts. AIGA is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. Founded as the American Institute of Graphic Arts in 1914 as a small, exclusive club, AIGA now represents more than 19,000 designers through national activities and local programs developed by more than 55 chapters and 200 student groups.
